Peverelli's long and consolidated experience is enclosed in a code that gathers savoir faire and expertise in the sector, with a constant eye on the future. This code has enabled Peverelli to become the benchmark in high-end design and luxury furniture from Italy to the world.
In addition 70 years of family and business history many things have changed, but not the passion and commitment with which we seek a personal and trusting relationship with our customers every day in order to be intimate with them and with their idea of living.
Peverelli applies his working method to 3 main areas: the optimal choice of the single piece of furnituredesign and selection of furniture for the realisation of exclusive interior design projects and the prestigious area dedicated to genesis of end-to-end projectsManagement and realisation of interiors for the most exclusive residences in the world.
"We like to think that when a customer comes to us and opens his home to us, he is revealing himself. It is always an intimate journey to connect with their world and interpret their expectations: this is our challenge and our greatest satisfaction".
Giulio & Simonetta
None of this would be possible without the solid relationship of trust established over the years with our partners, the ultimate expression of Italian high-end furniture.
The stages and the route
The Peverelli family history: from the early post-war period to the present day, the continuous enrichment of our code
Giulio Peverelli's craft workshop
Immersed in the picturesque beauty of Lake Como, Giulio Peverelli, a young craftsman, decided to give life to a dream: to create a craft workshop to produce objects for the home. His entrepreneurial adventure was supported by his wife Caterina and his brother Federico, but above all by their passion for their work and deep gratitude to the local community.
At that time, Italy was facing one of the most difficult crises in its history, but Giulio Peverelli did not give up. In fact, with a courage that distinguished him, he decided to get to work and offer his help to the locals. And so, amidst the mountains and forests, he began to produce unique objects, from fixtures to kitchen utensils and furniture, with care and attention to detail, with the aim of creating products that would last and be useful to local families.
The craftsmanship of Giulio and his family was not just a business, but a way to contribute to the growth and well-being of the community. Giulio Peverelli passed on his passion for the beauty and utility of handcrafted objects, creating a welcoming and familiar environment for anyone who entered their workshop.
The move to Bulgarograsso
Giulio Peverelli's dream was becoming bigger and bigger, along with the growth of his family and his business. And so, with courage and determination, he decided to move his workshop to Bulgarograsso, a village near Lake Como.
In this new location, Giulio was finally able to have a larger space suitable for the needs of his growing business, which included a warehouse and work area. But what made him happiest was that he could keep his family together, thanks to the presence of flats adjacent to the workshop.
In this way, Giulio's passion for his craftsmanship merged perfectly with his love for his family, creating an environment where work and life came together in perfect harmony. His business had become not just a job, but a true home, a place where his talent and dedication could be fully expressed.
For Giulio, there was nothing more important than his family and his passion for craftsmanship, and his dream was finally realised in a wonderful symphony of life and work
Recovery after the war and the birth of Peverelli
The Peverelli family's life was marked by war: when the Second World War broke out, Giulio and his brother Federico were called up for military service and their craft business came to an abrupt halt. All seemed lost, but Giulio did not give up.
After the end of the war, the return to normality was difficult, but Giulio did not lose heart. Left alone after his brother Federico decided to start a new life in Canada, Giulio had the intuition to turn his craft business into a distribution warehouse.
He started out in the distribution of basic necessities, and then specialised in the world of furniture. With courage and passion, Giulio officially founded the Peverelli company in 1949.
It was not easy, but Giulio's tenacity and determination carried him through the difficulties. At that moment, Giulio Peverelli's life had taken another big step forward, proving that even difficulties can be overcome with determination, passion and the will to never give up
Luigi Peverelli's first design store
In the 1950s, Giulio's eldest son Luigi Peverelli joined the business. Growing up in his father's workshop among wooden furniture and craftsmanship, Luigi had a passion for design and the world of furniture that he could not hide. It was the time when Italian design was laying the foundations for its international success, and Luigi decided to follow in its footsteps. He attended a drawing school in Como and, immersed in a context of growth and flourishing initiative, took his first steps in the furniture industry. He established important relationships with many of the future protagonists of Italian furniture design, appreciating the beauty of form and functionality of furniture. Luigi was driven by an unstoppable passion. So, with a heart full of enthusiasm and drive, Luigi opened his first small design shop, the first in the area, in a strategic location. It was a brave gamble, but Luigi was not afraid to take risks and put himself on the line.
Luigi's passion for design and his resourcefulness led him to become a benchmark for the furniture industry throughout the region
The Peverelli shop in Como
With determination and passion, Luigi Peverelli, Giulio's eldest son, dragged his family towards the horizon of innovation and modernity. His gaze is turned towards the future and the world of Italian design that is conquering the planet in those years. Together with his wife Giuseppina, Luigi put all his entrepreneurial skills and artistic sensitivity into creating a new model of shop, where the purchase of a piece of furniture becomes a unique and unforgettable experience. Customer care and attention to detail led them to immediate success and to the opening of a new shop in the centre of Como, where the beauty of the furniture blends with the advice of architects and designers to create unique and customised environments.
70s and 80s
Steady growth and the third entrepreneurial generation
The history of Peverelli continues to be a tale of growth, but also of a strong family bond that has been handed down from generation to generation. The entry into the business of Giulio, the founder's grandson and namesake, marks the handover between generations of the same family, reinforcing the Peverelli family's commitment and determination to affirm its ideals of excellence and quality. It is thanks to the strong identity and values shared by each member of the Peverelli family that the company has been able to grow, adapt to market changes
Peverelli's new headquarters
The Peverelli family's entrepreneurship and passion for design led to the company's development. After the handover from father to son, the third generation took over, and under the leadership of Giulio and Simonetta, the company acquired new premises in Como, which were divided into three main areas. But fate continues to present challenges: the death of Luigi in 1999, brings with it an important reflection on the fragility of life and the need to think about the continuity of the company, not only as a business but above all as a place of values and ideals.
Thereafter, a new period began, marked by modernity and entry into new markets.
Development in Italy and internationalisation
The new millennium opens with great challenges in the world, but for Peverelli it represents a crucial turning point. Thanks to the tenacity of Giulio and Simonetta, the company implements an ambitious strategy, which proves to be successful, leading Peverelli to establish itself as a reference company in the world of high-end furniture, always looking ahead, ready to face the challenges and evolutions of the market. A success story of passion, commitment and dedication to beauty and excellence in every detail
Project Genesis is born
Peverelli continued on its path in the following years, expanding its presence internationally. Genesi represents the efficient and complete management of high-end projects with the aid of the most innovative technologies. Peverelli has become a partner capable of following the customer at every stage of the process of realising their prestige project.
Thanks to the development of the Genesi project, Peverelli has been able to collaborate with multiple professionals and designers of great depth, coordinating the different phases of the project realisation and offering an end-to-end service of the highest level. This new activity has enabled the company to further consolidate its presence on the market and lay the foundations to become a reference for the most exclusive residences in the world
The Peverelli Showroom in the city of Lugano
In June 2018, Peverelli took an important step into the future by opening its first shop abroad. The choice of Lugano in Switzerland was a strategic one, positioning the brand in a prominent position between Como and Europe. The opening of the store brought with it a wide selection of the most exclusive Italian design products, but above all it brought with it the Peverelli brand and excellence, synonymous with expertise and professional advice. Not only did it satisfy the international and demanding clientele, but it also represented an important milestone in the company's history, a step towards the future and a further affirmation of its success
Contemporary design and Italian style in the world
Peverelli's mission is to spread the beauty of Italian design in Italy and around the world, bringing the craftsmanship and creative excellence of the Bel Paese to every corner of the planet. Peverelli is ready to face the new challenges of the future, focusing on digitalisation to offer its customers an innovative and engaging shopping experience. It continues to grow and innovate, without ever forgetting its craftsmanship heritage and passion for high quality design
Starting from the company's origins, its community roots and passion for design, Code represents an idea that encompasses the concept of community (CO) and design (DE). "Code" indicates the company's roots in the territory of Lake Como (CO) and design (DE). The word 'code' evokes the 'code' that encapsulates the 'savoir faire' and good practices consolidated over almost a century of work in high-end Italian furniture. But Code is much more than an idea or a symbol. It is the tangible representation of Peverelli's commitment to innovation, passion and community focus. Code is the desire to innovate, to write a code for the future.